WANG Linsheng1, JIN Yuanpu2
Journal of Renmin University of China.
2025, 39(1):
98-109.
Emotional value has emerged as an important factor driving the outofcircle phenomena regarding the cultural tourism IP (CTIP)This emergence resulted from many factors, not only including the integrated development of culture and tourism and the IPdriven transformation of the cultural tourism industry, but also including the heightened psychological needs after the pandemicThe framework with one core and four dimensions forms the cornerstone of emotional value in CTIP, in which creativity serves as the heart, supported by spiritual connotation, scenery creation, interactive experience, and social fission as four pivotal dimensionsThe emotion economy embodies the tangible transformation and creation of CTIPs emotional value in displaying such multidimensional traits as authenticity, empathy, relativity, sustainability, and mediationTo elevate CTIPs emotional value, it is necessary to enrich the content provision, value creation, and social impact with additional humanistic elements, while reinforcing the pillars of cultural depth, aesthetic nuances, creativity and innovation, along with a humanistic spirit, for the development and practical manifestation of CTIPs emotional value.