主管：教育部
主办：中国人民大学
ISSN 1000-5420  CN 11-1476/C
On the Brand-Innovation Mechanism of Time-honored Enterprises from the Perspective of Spiritual Capital
QIAN Minghui, XU Jiayuan, LI Hurong, WANG Chi
Journal of Renmin University of China . 2026, (3): 69 -85 .