On the Brand-Innovation Mechanism of Time-honored Enterprises from the Perspective of Spiritual Capital

QIAN Minghui, XU Jiayuan, LI Hurong, WANG Chi

Journal of Renmin University of China ›› 2026, Vol. 40 ›› Issue (3) : 69-85.

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主管：教育部
主办：中国人民大学
ISSN 1000-5420  CN 11-1476/C
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Journal of Renmin University of China ›› 2026, Vol. 40 ›› Issue (3) : 69-85.

On the Brand-Innovation Mechanism of Time-honored Enterprises from the Perspective of Spiritual Capital

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{{article.zuoZheEn_L}}. {{article.title_en}}[J]. {{journal.qiKanMingCheng_EN}}, 2026, 40(3): 69-85

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