The Logic and Path of Common Prosperity Promoted by the Platform Ecology
Author information+
1.China Center for Internet Economy Research,Central University of Finance and Economics;
2.Guangxi Branch,China Life Property and Casualty Insurance Company Limited
The Internet platform and its ecology are new carriers of value realization and can play an important role in the construction of common prosperityThis paper focuses on the ecological evolution of platforms and the creation and distribution of value, and studies the organizational structure, organizational behavior, and organizational relationships of large Internet platforms and its ecology in valuecreating activitiesThis study finds that the mechanism of Internet platform and its ecology to promote common prosperity is to reshape the logic of the creation and distribution of value under the industrial economy, modularize the physical chain of value, increase the wealth of the whole ecology, enhance the ability of participants to share the creation of value through technological innovation and the innovation of mode, and form a circle of mutual promotion of efficiency and fairnessThe network of cocreating value produces an unbounded trend of universal benefit, driving the integration and symbiosis of individuals, industries, and regions, and providing a new path and new scene for achieving common prosperityHowever, the final contribution rate of the platform ecology to common prosperity depends on the twoway offset effect of cobenefit and codestruction in the process of transforming valueTo enhance the influence of positive effect, we should rely on the correct guidance and effective regulation of the government.
OUYANG Rihui1, LI Linke2.
The Logic and Path of Common Prosperity Promoted by the Platform Ecology[J]. Journal of Renmin University of China, 2024, 38(1): 86-99