全流时代的共享经济平台运营模式构建

刘邦凡, 栗俊杰, 陈朋伟, 王闻珑

中国人民大学学报 ›› 2020, Vol. 34 ›› Issue (5) : 79-88.

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主管:教育部
主办:中国人民大学
ISSN 1000-5420  CN 11-1476/C
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中国人民大学学报 ›› 2020, Vol. 34 ›› Issue (5) : 79-88.
经济学

全流时代的共享经济平台运营模式构建

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Construction of the Sharing Economy Platform Operating Model in the Era of Full Flow

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摘要

人类已经开始进入流量决定一切的时代,一个发展全靠流量的时代、一个全部围绕流量而发展的时代——全流时代。共享经济是适应全流时代的一个典型转型范式,它的巨大市场价值已经得到充分验证。在全流时代,共享经济在未来的发展中仍存在诸多的问题和争议。从共享经济形成、共享经济理论、现实需求三个视角可以看出,共享经济平台是共享经济模式发展的支撑,其运营模式的状况直接影响着共享经济的发展。从全流时代的发展趋势看,目前的共享经济平台运营模式还需要持续优化,其发展动力有待进一步加强,其社会价值有待进一步评估,可以从契约、规范和监管等方面加以改进。

Abstract

Human beings have begun to enter an era in which flow determines everything,an era in which development depends entirely on flow,and an era in which all development revolves around flow——the era of full flow The sharing economy is a typical transformation paradigm adapted to the era of full flow,and its huge market value has been fully verified In the era of full flow,there are still many problems and disputes in the future development of the sharing economy From the three perspectives of the formation of the sharing economy,the theory of the sharing economy and the actual demand,we can see that the sharing economic platform is the support of the development of the sharing economic model,and its operating model directly affects the development of the sharing economy From the perspective of the development trend of the era of full flow,the current operating model of the sharing economy platform needs to be continuously optimized,its development momentum needs to be further strengthened,and its social value needs to be further evaluated,which can be improved from three aspects: contract,norm and supervision

关键词

全流时代 / 共享经济 / 平台 / 运营模式

Key words

Era of full flow / The sharing economy / Platform / Mode of operation

引用本文

导出引用
刘邦凡, 栗俊杰, 陈朋伟, 王闻珑. 全流时代的共享经济平台运营模式构建[J]. 中国人民大学学报, 2020, 34(5): 79-88
LIU Bangfan, LI Junjie, CHEN Pengwei , WANG Wenlong. Construction of the Sharing Economy Platform Operating Model in the Era of Full Flow[J]. Journal of Renmin University of China, 2020, 34(5): 79-88

基金

河北省社会科学基金项目“河北省新型农业发展中遏制农地非农化政策执行力研究”(HB19GL015)
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