In the era of globalization, it is the first time for the human beings to realize the comprehensive, complete and global mutual exchange, mutually beneficial

cooperation and common development in the fields of economy, trade and culture. It is the globalization of the capitalist mode of production, the way of communication, and related regulatory rules. At the same time, it also forms the intrinsic value appeal and cultural concept of globalization. Its basic value appeals are: cooperation, communication, negotiation, mutual benefit, winwin, freedom, openness and common growth. Its main cultural idea is to recognize the rationality and basic value of heterogeneous culture, advocating that different cultures should respect each other and tolerate each other, and that although there are differences between cultures, there are also cultural communion. However, with the deepening of the globalization process, the imbalanced problems of the world economy and politics have emerged. The inherent contradictions among the traditional capitalist countries in the developmental ideas, economic decisionmaking, domestic and foreign policies and capitalist production methods have led to trade protectionism, populism, antiglobalization and other trends of thoughts. The values hidden behind these thought movements run counter to the direction of globalization, greatly affecting the healthy development of globalization and the construction of a new world civilization. Therefore, an indepth discussion of the implicit value conflicts in the globalization process and the establishment of new value choices that would contribute to the healthy development of globalization certainly have positive theoretical and practical significance.