This paper analyzes the application of market resources in the implementation process of academic surveys on necessity,feasibility, problems and solutions,which aims to explore a new settlement of that.There are some obstacles in the process of implementation of current academic surveys,such as the lack of professional supervisors,the absence of a ensuring system of execution and the liability risk in recruitment process of inquiry visitors,on which the market resources have certain solving advantages.But we should step up the supervision of academic institutions and the introduction of appropriate administrative resources,in order to resolve the existing contradiction of income and quality in market operations,and to get over the puzzles of "embarrassments in the entrance to a house" or "a high rejective rate in visits".