Aesthetic Response in the Era of Technopoly:Neil Postman's AestheticThoughts on Media Ecology

LI Xinkui

Journal of Renmin University of China ›› 2021, Vol. 35 ›› Issue (1) : 165-172.

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主管:教育部
主办:中国人民大学
ISSN 1000-5420  CN 11-1476/C
PDF(6574 KB)
Journal of Renmin University of China ›› 2021, Vol. 35 ›› Issue (1) : 165-172.

Aesthetic Response in the Era of Technopoly:Neil Postman's AestheticThoughts on Media Ecology

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Abstract

Neil Postman,an American media critic who is worldfamous for Amusing Ourselves to Death,merged“media”and“ecology”and pioneered the concept of“Media Ecology”.Since the end of the 1960s,while promoting the disciplinary and institutionalization of Media Ecology,Postman has actively responded to the core issues of the era of technopoly,forming unique Media Aesthetics and promoting the development of Aesthetics of Media EcologySpecifically,Postman's Media Ecology Aesthetics mainly includes the following aspects:using“what the individual can do”and“what the culture can do”as reasonable solutions to the crisis of technological and cultural division;attempting to use“the medium is the metaphor”as an amendment to McLuhan's“the medium is the message”;after the“Aesthetics of thought”created by the print media,the revival of“Image Aesthetics”;the deep exploration of the perceptual connotation of“Media Ecology”.

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Neil Postman / Media Ecology / The medium is the metaphor / Image Aesthetics

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LI Xinkui. Aesthetic Response in the Era of Technopoly:Neil Postman's AestheticThoughts on Media Ecology[J]. Journal of Renmin University of China, 2021, 35(1): 165-172
PDF(6574 KB)

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