As a logical starting point of the economic ethics concept, "economic homo" is a transfer of the same concept from traditional mainstream economic theories. In theoretical inference and social practice of economic ethics, however, the concept of economic homo has met with formidable difficulties, and has been caught in a dilemma. The "prisoner dilemma" shows the internal difficulties of both collective and individual rationality based on the concept of economic homo. The concept needs to be reconsidered and the concept of an individual's full understanding of good life combined with individual as a social responsibility and obligation holder needs to be introduced into the discussion of economic ethics.